The world’s most successful realtors are skilled relationship managers that just happen to sell real estate. This focus on exemplary customer service and understanding what luxury clients really want was the theme of the Christie’s International Real Estate invitation-only Luxury Specialist Conference, held 12-13 November at the five-diamond Uptown Post Oak Hotel in Houston, Texas.
Christie’s International Real Estate — the real estate arm of Christie’s, the world’s leading art auction house — welcomed 200 brokers from its global network to the annual forum. Presenters included experts in high-end real estate and professionals from a spectrum of other luxury segments, all providing insights on how to provide differentiated and exclusive client service.
Jackie Doak, broker for Provenance Properties, the exclusive affiliate of Christie’s International Real Estate in the Cayman Islands, said the event provided a unique opportunity to network with the top real estate experts from around the world and learn about future projects and initiatives to best serve Provenance’s valued clients.
“Christie’s offers incomparable services to a global clientele at the luxury end of the residential property market," said Doak.
"Christie’s has 1.5 million clients worldwide and a trusted relationship with 60 per cent of the world’s billionaires.”
Dan Conn, CEO of Christie’s International Real Estate, spoke about how the company supports its affiliates.
“We continue to focus our efforts on helping our network members and their agents ... and to provide them with unique marketing tools and services with which to service their clients in a way that no other agents can," he said. "No other network can offer this level of luxury expertise, education and exposure, which further underscores the value of our luxury specialist designation."
Conference attendees also heard from other Christie’s International Real Estate executives and their industry-leading peers.
Luxury brands Pomellato, the Italian jewelry brand; Ulysse Nardin, the Swiss watch manufacturer; and Julia B., the custom linen boutique company — all of which are partners of the Christie’s International Real Estate network — joined the conference to provide insights into their sectors, knowledge that is valuable to agents when interacting with top-tier clients.
Earlier this year, Christie’s International Real Estate announced the formation of the Masters Circle, a group of top-performing agents from within the network. Provenance Properties sales specialist Fleur Coleman and VP Marketing and Sales Sue Nickason were both invited to join this select group, with Nickason being one of only four members in the world invited to do an inaugural talk at the conference.
This article first appeared in the January print edition of Camana Bay Times.