Choosing the right real estate agent to sell a home is an important decision to make. The luxury real estate specialists at Provenance Properties make the process a simple and easy one by providing attentive service, market analyses and professional marketing. Three steps to listing a property.
1. Valuation
Home inspection
Location, size, quality of construction and repair, and amenities are assessed in a home inspection. The final report will provide a detailed analysis of what the property should sell for and identify any issues that should be remedied prior to listing.
Market analysis
A competitive market analysis can be performed by a real estate agent to provide an overview of general market and neighbourhood specific sales trends, competitive supply and pace of sales.
Property price
Findings from the home inspection and market analysis will identify the right price to list the property. In addition, the pricing strategy should reflect the desired sales pace and the potential flexibility of the vendor to offer concessions, such as including contents or agreeing to offers that are conditional on bank financing.
2. Preparation
Property staging
Staging a property requires thoughtful planning and attention to detail, such as organising cupboards and closets, applying fresh paint to areas in need of a refresh, removing personal photos, ensuring windows are sparkling and gardens are tidy, and generally creating an inviting, clean and clutter-free environment.
Photos & videos
Once a property is staged, photographs and videos can be taken, including virtual tours with technology such as Matterport and, in some instances, aerial photos using a drone. This is an opportunity to show the interior and exterior of the residence at its best, with emphasis placed on views and special features. Much like the staging process, planning is required to consider the best camera angles, positioning of furniture lighting and staging props such as fresh flowers, food displays and décor items.
Marketing plan
Following the completion of staging and photographing the property, a customised marketing plan and materials can be produced. A comprehensive list of property features will be produced and communicated in materials and distribution channels best suited to reach target markets.
3. Listing
Presentations
Sales specialists will show the property by private appointment in person and, in recognition of the needs of international clients, by video tour as well.
Open houses
Open houses will be hosted for realtors and clients alike. In certain instances, special events can be hosted at the property to broaden exposure to a wider client base.
Marketing
The property will be marketed on local and global platforms, including exposure through partnerships with Christie's International Real Estate, Haute Residences and other strategic partners.